Beauty standards vary across the world, and nowhere is this more evident than in the differences between Korean and Western beauty trends. Let’s dive into how these two aesthetics compare! 
Korea vs Western beauty trends
Face & Makeup Trends
Feature | Korean Beauty | Western Beauty |
Skin | Dewy, glass skin | Matte, bronzed skin |
Contour | Soft, natural contour | Strong, defined contour |
Lips | Gradient lips for a soft look | Full, bold lip colors |
Brows | Straight & natural | Arched & defined |
Eye Makeup | Puppy eyes (round, youthful) | Cat eyes (sharp, lifted) |
Cosmetic Procedures
Treatment | What’s Common in Korea | What’s Common in the West |
Nose | A slim, straight nose bridge is often preferred | A more defined or slightly upturned tip is commonly favored |
Jawline | Many people go for a soft, V-shaped jawline | A strong, contoured jawline is a popular choice |
Lips | Subtle enhancements are typically chosen | Fuller, more voluminous lips are often desired |
Skin | Skincare often includes lasers and light treatments for a radiant look | Treatments like tanning, chemical peels, and fillers are more commonly used |
Aging Prevention | People often start with light treatments early on, like Botox or skin boosters | Many opt for corrective treatments such as Botox and fillers later in life |
Skincare vs. Makeup Culture
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Korea: Skincare first! A 10-step routine for glowing, youthful skin. Minimal makeup is used to enhance natural beauty.
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West: More focus on makeup products like foundation, contour, and highlighters to create definition. A simpler skincare approach.
Why Are These Trends So Different?
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Cultural Ideals – Korean beauty favors youthfulness and ‘natural’ beauty, while Western beauty leans toward bold, striking features.
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Climate & Environment – Korean skincare emphasizes hydration and protection due to climate factors, while Western beauty often includes tanning and bronzing.
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Celebrities & Influences – K-pop idols and K-drama actors set trends in Korea, whereas Hollywood stars and social media influencers lead in the West.
Both beauty trends have their own charm!
Whether you love the soft and youthful Korean aesthetic or the bold and defined Western look, you can mix and match to create a beauty style that suits you best!
Have you made up your mind?
Hope This Guide Helps You!
It’s your face, so take your time—no rush!
You can find everything you need on UNNI!
*The information provided on this page is for reference purposes only and is based on commonly available data. It does not constitute medical advice, diagnosis, or treatment. The details may vary depending on individual circumstances, healthcare providers, and medical institutions. Before making any decisions regarding surgery or procedures, please consult with a qualified medical professional.
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